Where growth, operations, technology, numbers and incentives intersect.
Systems Architecture
Converting messy human operations into roles, rules, workflows, dashboards and repeatable infrastructure.
Pay-Per-X Infrastructure
Designing businesses where payment is attached to measurable outcomes: calls, leads, appointments, customers or results.
Growth Economics
Acquisition economics, pricing, buyer/supplier dynamics, margins, funnels, distribution and unit economics.
Insurance Distribution
Building infrastructure connecting traffic, consumers, agents, middlemen in pay-per-call, pay-per-lead and pay-per-appointment, qualification and routing.
Business Automation & Quantitative Design
Using mathematics, data, AI and automation to make better operational decisions and reduce dependence on humans.
Apply to Work With Tony →
Diagnostic, Architecture Sprint or Strategic Advisory.
Bring me problems with too many moving parts.
Your business depends too heavily on the founder
I'll map where decisions are bottlenecked and design the operating structure that removes them.
Your acquisition economics don't make sense
I'll break down traffic, conversion, pricing, margins and incentives until we identify where value is leaking.
You have people but don't have an organisation
I'll convert responsibilities into terminals, ownership, KPIs, escalation rules and information flows.
You want to build a Pay-Per-X model
I'll help architect the buyer, supplier, pricing, quality, routing and technology layers.
You have repetitive decisions humans shouldn't be making
I'll identify where automation, software and AI should replace judgment or administrative work.
Something else with too many moving parts?
Apply to Work With Tony →